AVT 414: Corporate Design and Branding

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Professional
Organizations

AIGA George Mason University Student Chapter
AIGA (National Headquarters)
AIGA Washington, DC Chapter
AIGA Baltimore Chapter
Art Directors Club of Metropolitan Washington

Typography

Adobe Type Topics
Adobe Type Primer
Alphabet Evolution
Counterspace
Designing With Type
Arial or Helvetica
Bembos Zoo
Retail Alphabet Game
typoGRAPHIC

Writing System Development
Ancient Scripts
Phoenician Alphabet History
Chinese Semanto-phonetic History
Korean Alphabet History
Hangul Alphabet Development

Manuscript and Printing
The Evolution of the Medieval Book
The Medieval Library (Cambridge)

Brand Identity

Interbrand
CoreBrand
Brand Institute
Rebranding the Charlotte Bobcats
Signature Strategies
LG's Corporate Branding website
GMU Online Visual Identity Guide
GMU Master Visual Identity Guide (pdf)
UMD Visual Identity Guide (pdf)
IDEO
Objectified Documentary Film

Downloads

Keyboard Special Characters .pdf
13 Deadly Sins of Desktop Publishing .pdf

Museums &
Design Studios

George Mason University Artbus

New York
Cooper Hewitt National Design Museum
Museum of Modern Art
The Gallery at the AIGA National Design Center

Washington
Corcoran Gallery of Art
The National Gallery of Art
Library of Congress

Baltimore
American Visionary Art Museum
The Walters Art Museum
The Baltimore Museum of Art
Maryland Institute, College of Art

Design Studios
Charles Anderson Design
Pentagram
Marc & Tom Creative (for fun watch their PSA)
Brandville
Crave

Vendors

Frank Parsons Paper
Apple Computer
Apple Pro
Adobe
Emigre
Pantone
Quark

Books

Thinking With Type by Ellen Lupton
The Elements of Typographic Style by Robert Bringhurst
Visual Quickstart Guide QuarkXPress 6 or 7* by Lourekas Weinmann
The Brand Gap by Marty Neumeier. $14.95 ISBN 0-7357-1330-8
The Push Pin Graphic by Seymour Chwast. $50.00 ISBN 0-8118-4103-0

Periodicals

Print Magazine
Communication Arts Magazine
How Magazine
MacWorld Magazine

Supplies

Pearl
703/960–3900
3528 South Jefferson Street
Falls Church, VA 22041
Open Monday–Saturday 10 AM–9 PM
Sunday 11:30 AM–9 PM

Plaza Art
703/280–4500
3045 Nutley Street
Fairfax, VA 22031
Open Monday–Friday 9 AM–7 PM
Saturday 9 AM–6 PM
Sunday 12 AM–5 PM

Utrecht's
202/898–0555
1250 I Street N.W.
Washington, DC 20005
Open Monday–Friday 9 AM–7 PM
Saturday 10 AM–6 PM
Sunday 12 AM–5 PM

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